Conflicting Traditions and Values

There has been historically more tolerance within the agricultural community for a greater incidence of farm-related fatalities, injuries, and disease than is commonly found in most other industries. This tolerance is deeply rooted in the character of agriculture and is not unique to more highly developed or mechanized countries. Farmers and ranchers around the world experience a greater loss than most of their urban counterparts and these losses have grown to be expected and accepted.

From a Western perspective, farmers tend to hold a more Calvinistic perspective on harmful events, which are often viewed as acts of God that are out of their personal control and are generally viewed as inevitable. If the audience being educated does not have the same worldview as the educator, including a common understanding that they have the collective ability to modify potentially harmful human experiences, the adoption of many prevention strategies will be unlikely (20).

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