Be honest frank and open

No single person has all the answers. Communicators build trust and credibility with their audience by acknowledging when questions go beyond their knowledge and offering to find the information and provide it later. Perceptions are extremely important; if the communicator appears honest and sincere, what he or she says is perceived as honest and sincere.

Because culture and personal values are ingrained within us, it is very difficult for any one

individual to be totally without bias. Having more than one communicator on hand, preparing remarks in advance, and having speakers and listeners cross-check to make sure what is being said and what is being heard are the same can lessen the impact of personal bias.

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